evoke

SENIOR PHotography workshop

ABOUT evoke

The Evoke Workshop is an amazing event happening in Eugene, Oregon, October 5-7, 2018. Our weekend together kicks off with a fun Meet & Greet Mixer at my gorgeous studio space, followed by two intensive days covering everything I've done to build a thriving, successful senior photography business. Day One will be focused on all-things photography related: posing, expression, communication, lighting, locations, and start-to-finish workflow. Day Two we will focus on all business-related topics: marketing, branding, pricing, websites, social media, senior model programs and more! Each afternoon we will venture out to beautiful locations that I frequently work in and photograph gorgeous senior models.

There are a million ways to run a senior photography business and I'm pretty sure I've tried them all. There was even a time when my business ran me, which I find to be a common issue among many photographers everywhere. That's not the way it has to be. I know from experience that you can build a thriving business and have a thriving family at the same time. To achieve balance, it's all about building a solid foundation for your business, creating boundaries and owning your schedule.

I have been photographing seniors since 2007. I love working with teens so much, I built my entire business and brand around them. With over eight years of experience teaching workshops, offering mentoring for senior photographers and selling tons of educational products, I have worked with photographers in a variety of markets, all over the globe. I love nothing more than sharing my heart and passion for this industry and helping photographers define their style, unveil their ideal brand and client, tackling objective that they face and removing the nonsense that is dragging them down.

It's time to get real, get organized, get focused and get control. The Evoke Workshop is an event filled with inspiration, education and rejuvenation that will help you build the senior photography business of your dreams. We hope to see you this fall in Oregon for a workshop experience unlike any other!


EVOKE WORKSHOP

october 5-7, 2018

eugene, ore.

TOPICS COVERED

- Building a thriving business AND a thriving family
- Achieving balance for your business and home
- Creating boundaries and learning when to say no
- Natural, outdoor lighting for gorgeous pictures straight out of camera
- Understanding light and how to shoot all times of day
- Master how to use a reflector- this will be a game-changer for many
- Flow-Posing to make the most use of your space and time
- How to capture a mix of perfectly posed and natural, candid images
- Choosing the perfect location and what to look for
- How to communicate with your clients so they truly connect with you
- Nail your images in-camera with minimal editing needed afterwards
- A complete breakdown of my camera settings
- Brand your photography business in an authentic, inspired way
- Maximizing your online real estate (websites and blogs)
- Social Marketing, the dos and don'ts, how to use it effectively
- How to get your clients talking and get their friends interested
- Pricing, choosing a pricing model and sustaining a profitable business
- Choosing the right products for your business
- My complete workflow from first inquiry to final delivery
- Q&A sessions for everything in-between, no questions are off-limits

"Holli is a wealth of information & I only wish we had more time to sit and chat- I could have picked her brain all day!"
~Chelsea Taylor

"Holli taught so many tips that I will be using on my teen photography work. As I looked through the images, I could see exactly which ones I remembered to apply her coaching to, and which ones I didn’t!"
~Nadeen Flynn

"Not only is Holli incredibly knowledgeable but she also keeps it real and it's so refreshing! Day after day you hear from photographers that say if you aren’t doing it their way, you're doing it wrong or you won't be successful. Holli is not afraid to go against the pack and tell you to do what works best for you! Love her!"
~Lydene Robertson

workshop DETAILS

Join us in Oregon this fsll for a photography workshop dedicated to high school senior photography! We'll go over the blueprint of my business, leaving no stone unturned.  We will also visit locations I frequently work in, taking full advantage of all of the beauty Oregon has to offer during the two photo shoots on Day One & Day Two.

Feeling overloaded and overwhelmed? It's time to rejuvenate your senior photography business and get back to the heart of who you are and what you are all about. I am all about simplicity and it extends through every element of my business. From my session workflow and approach to location selection, posing and communication, to my marketing plan, senior model program, pricing structure, product options and post-processing edits. Simplicity is key and I am sharing my entire workflow and business with you.

KEYNOTE PRESENTATIONS
we'll focus on the client experience, branding, marketing, pricing, senior model programs, websites, social media & more

PORTFOLIO BUILDING PHOTO SHOOTS
put into action everything you learn with several beautiful models in a variety of styles to mix it up

SESSION WORKFLOW
posing, interaction, lighting, connection, simplicity and location tips & tricks

Q&A WITH HOLLI
transparent teaching and sharing

SCHEDULE

Meet & Greet Mixer


Keynote Presentations
Lunch
Keynote Presentations
Photo Shoot
Day One Concludes


Keynote Presentations
Lunch
Keynote Presentations
Photo Shoot
Day Two Concludes



7:30pm


8:00am
12:00pm
1:00pm
3:00pm
6:00pm


8:00am
12:00pm
1:00pm
3:00pm
6:00pm

friday, october 5th


SATURDAY, october 6th






sunday, october 7th





frequently asked questions

HOW MUCH DOES THE EVOKE WORKSHOP COST?
Registration for the Evoke Workshop is $1200 per person. (EARLY BIRD SPECIAL UNTIL JULY 8TH- see below!) Included with your registrations are two full days of education, two lunches and daily snacks, hands-on learning, two photo shoots with gorgeous senior models in beautiful locations, keynote presentations on all things pertaining to the business of senior photography, the Evoke Workbook and more! Travel and transportation are NOT included.


WHAT SHOULD I BRING?
Tons of questions, great energy and a sense of humor! Also, comfortable clothing and footwear. (This is a must!) We will be shooting on-location in beautiful locations. Bring footwear with closed-toes and good traction. I highly recommend that you dress in layers, as fall can be much cooler. Bring your preferred camera equipment, plenty of memory cards for all of the gorgeousness we'll be creating and a reflector, if you have one.


ARE THERE PAYMENT PLANS?
Yes! We automatically divide registration into two payments ($500 per payment). Upon registration, you will be prompted to pay a retainer, securing your seat at the Evoke Workshop. The retainer is NON-REFUNDABLE. You will be invoiced for the second payment in September. If you wish to pay in full, please email us to let us know: holli@hollitrue.com.


WHAT IS YOUR REFUND POLICY?
50% of your full registration can be refunded until 60 days prior to the Evoke Retreat, excluding the non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded. Your payments will be converted to a credit and can be applied to another workshop/retreat within a rolling 12 month period, or it can be transferred to another person.


WHAT AIRPORT SHOULD I FLY INTO?
The Eugene Airport (EUG) is located less than 10-15 minutes from most hotels in Eugene.  The Portland International Airport (PDX) is another option, located about 2 hours north of Eugene.


WILL I NEED A CAR?
Yes, transportation is not included in your registration. Past attendees have teamed up to share the cost and have rented a car together.


WHERE SHOULD I STAY?
There are TONS of hotels located all over Eugene. We will be meeting at my studio space located at 440 Charnelton Street in Downtown Eugene. Nearby hotels include the Hilton, Inn at the Fifth, Valley River Inn, Phoenix Inn and La Quinta Inn & Suites.


CAN I USE THE IMAGES I TAKE AT THE WORKSHOP FOR MY WEBSITE/MARKETING/ETC?
Yes! Absolutely! You can definitely use the images you take at the event for your website, marketing, promotional materials, business blog, etc. However, the images CANNOT be submitted for publication in-print in any magazines, contests, industry blogs or any other means. If you ever have any questions about this or are uncertain about how to use the images, please contact me and I will be happy to assist you: holli@hollitrue.com.


WHO IS THIS RETREAT FOR?
Senior Portrait Photographers looking to get focused, implement simplicity into their business model, solid marketing strategies, strengthen their brand and style and improve posing and communication skills. 

CANCELLATION POLICY

Holli True cannot be held responsible for any unanticipated circumstances, such as: weather, natural disasters, location/park closures, etc. 

If a workshop is cancelled, a full refund will be issued for any tuition/retainer paid.

Travel fees WILL NOT be reimbursed for any reason.

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YEARS IN BUSINESS

GOALS & ADDITIONAL INFO

WEBSITE URL

EMAIL

CITY & state

your full NAME

Thank you!

I am so excited to have you join me this fall for
the EVOKE WORKSHOP!

To complete your registration, you must purchase your spot. (just click below to secure your seat!)

You will receive an informational email within the next 24 hours with more details about this event! I can't wait to meet you!

XO,
            Holli

$500 Workshop retainer

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NOTE TO ATTENDEES

After you register for the Evoke Workshop, you will receive a confirmation email that your seat has been secured. You will also receive a Workshop Attendee Guide with additional information about the event, including local restaurants, places to visit while you're in Oregon and more. 

A Facebook Group will be created for the attendees once the workshop is full. If you have additional questions, please email me at: holli@hollitrue.com.

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