evoke

SENIOR PHotography workshop

ABOUT

There are a million ways to run your senior photography business and I'm pretty sure I've tried them all. There was even a time when my business ran me, which I find to be a common issue among many photographers everywhere. That's not the way it should be. I believe whole-heartedly that you can have a branded photography business that you love, built on inspiration, authenticity and simplicity.

With over six years of experience teaching workshops, offering mentoring for senior photographers and selling a multitude of educational products, I have worked with photographers in a variety of markets, all over the globe. I love nothing more than sharing my heart and passion for this industry and helping photographers define their style, unveil their ideal brand and client, tackling objective that they face and removing the nonsense that is dragging them down.

It's time to get real, get organized, get focused and get control. The Evoke Workshop is an event filled with inspiration, education and rejuvenation that will help you build the senior photography business of your dreams. We hope to see you this Spring in Sunriver, Oregon for a workshop experience unlike any other!


TOPICS COVERED

- Natural, outdoor lighting for gorgeous pictures straight out of camera
- Understanding light and how to shoot all times of day
- Master how to use a reflector- this will be a game-changer for many
- Flow-Posing to make the most use of your space and time
- How to capture a mix of perfectly posed and natural, candid images
- Choosing the perfect location and what to look for
- How to communicate with your clients so they truly connect with you
- Nail your images in-camera with minimal editing needed afterwards
- A complete breakdown of my camera settings
- Brand your photography business in an authentic, inspired way
- Maximizing your online real estate (websites and blogs)
- Social Marketing, the dos and don'ts, how to use it effectively
- How to get your clients talking and get their friends interested
- Pricing, choosing a pricing model and sustaining a profitable business
- Choosing the right products for your business
- My complete workflow from first inquiry to final delivery
- Q&A sessions for everything in-between, no questions are off-limits

"Holli is a wealth of information & I only wish we had more time to sit and chat- I could have picked her brain all day!"
~Chelsea Taylor

"Holli taught so many tips that I will be using on my teen photography work. As I looked through the images, I could see exactly which ones I remembered to apply her coaching to, and which ones I didn’t!"
~Nadeen Flynn

"Not only is Holli incredibly knowledgeable but she also keeps it real and it's so refreshing! Day after day you hear from photographers that say if you aren’t doing it their way, you're doing it wrong or you won't be successful. Holli is not afraid to go against the pack and tell you to do what works best for you! Love her!"
~Lydene Robertson

DETAILS

FAQ

SCHEDULE

DETAILS

let's be adventurers

Majestic mountains, expansive lakes and lush forests will surround us at every turn during the Evoke Retreat at the Sunriver Resort! Be inspired by all of the natural, breathtaking beauty that Central Oregon has to offer. The gorgeous landscape will be our visual playground during the photo shoot excursions we have planned! We will work with gorgeous high school models during both photo shoots. This is the perfect portfolio-building opportunity.



INVESTMENT

*divided into three payments 

$1000

Registration & Refund Policy

To secure your seat at the Evoke Workshop, we require that a $400 non-refundable retainer be paid in full. Upon payment, you will officially be registered for our event.


50% of your registration can be refunded until 60 days prior to the Evoke Workshop, excluding the non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded. Your payments will be converted to a credit and can be applied to another workshop/retreat within a rolling 12 month period, or it can be transferred to another person.

WHAT'S INCLUDED:

Meet & Greet Mixer on Friday night to kick things off right

Two FULL DAYS of learning in an intimate learning environment

Lunch & Snacks provided Saturday and Sunday

Two photo shoots with beautiful models at breathtaking locations

The Evoke Workbook, only available to workshop attendees

Retreat Swag Bag loaded with goodies

Thumb Drive w/ Welcome Packet Templates & Editing Videos

An unforgettable, inspiring experience

*ONLY 12 SEATS AVAILABLE*

A NOTE TO ATTENDEES

After you register for the Evoke Workshop, you will receive a confirmation email that your seat has been secured. In November, a Workshop Attendee Guide will be emailed to you with additional information about the event, including local restaurants, places to visit while you're in Oregon, fun facts and more. 

In late November, a Facebook Group will be created for the attendees so you can all get to know each other and make travel plans and accommodations together. We highly recommend coming together as a group to rent a house to share, rather than booking individual rooms at the lodge. This is much more cost-effective when divided amongst a group- and a lot more fun! Check out VRBO.com for housing rentals in Sunriver, Oregon. If you have additional questions, please email me at: holli@hollitrue.com. 

workshop details

Join us for a weekend at the gorgeous Sunriver Resort, located at the base of the Cascade Mountain Range in Central Oregon. This is my stomping ground and we will be taking full advantage of the breathtaking, natural scenery including snow-capped mountains, lush forests and crystal-clear lakes and rivers. We're going on an adventure and will be exploring all that the Pacific Northwest has to offer during the two evening photo shoots on Day One & Day Two.

Feeling overloaded and overwhelmed? It's time to rejuvenate your senior photography business and get back to the heart of who you are and what you are all about. I am all about simplicity and it extends through every element of my business. From my session workflow and approach to location selection, posing and communication, to my marketing plan, senior model program, pricing structure, product options and post-processing edits. Simplicity is key and I am sharing my blueprint with you.

KEYNOTE PRESENTATIONS
we'll focus on the client experience, branding, marketing, pricing, senior model programs, websites, social media & more

PORTFOLIO BUILDING PHOTO SHOOTS
put into action everything you learn with beautiful models, how to maximize your shooting process

SESSION WORKFLOW
posing, interaction, lighting, connection, simplicity and location tips & tricks

Q&A WITH HOLLI
transparent teaching and sharing

LOADED THUMB-DRIVE
welcome packet templates, editing videos & marketing materials

EVOKE WORKBOOK
be inspired with imagery, content, session details & so much more

FABULOUS GOODIES
you'll also receive a swag bag loaded with goodies

HOW MUCH DOES THE EVOKE WORKSHOP COST?
The workshop is $1000 per person. Included with your registrations is two full days of education, hands-on learning, two photo shoots with gorgeous senior models in breathtaking locations, keynote presentations on all things pertaining to the business of senior photography and more! There will be a Meet & Greet Mixer to kick off the weekend on Friday night. Lunch & Snacks included Saturday & Sunday. Lodging, travel and transportation are not included.


WHAT SHOULD I BRING?
Comfortable clothing and footwear, weather can be unpredictable this time of year, so dress in layers! Bring your preferred camera equipment and a laptop if you wish to edit along with me at the Editing Demo Saturday night.


ARE THERE PAYMENT PLANS?
Yes! We automatically divide registration into three payments ($400 Retainer and two additional payments of $300 each). If you wish to pay in full, please email us to let us know: holli@hollitrue.com.


WHAT IS YOUR REFUND POLICY?
50% of your registration can be refunded until 60 days prior to the Evoke Retreat, excluding the $400 non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded, but can be transferred to another person.


WHAT AIRPORT SHOULD I FLY INTO?
The Redmond International Airport (RDM) is the closest airport to the Sunriver Resort, located about 40 minutes away. 


WILL I NEED A CAR?
Yes, transportation is not included in your registration. Past attendees have teamed up to share the cost and have rented a car together.


WHO IS THIS RETREAT FOR?
Senior Portrait Photographers looking to get focused, implement simplicity into their business model, strengthen their brand and style and improve posing and communication skills. 

f.a.q.

workshop schedule

FRIDAY
7pm-9pm Meet & Greet Mixer

SATURDAY DAY
9am-6pm
Keynote Presentations
Photo Shoot with Models
Lunch & Snacks provided

SATURDAY EVENING
7:30pm-10pm
Live Editing Demo (optional) 
Casual Hangout

SUNDAY DAY
9am-6pm
Keynote Presentations
Photo Shoot with Models
Lunch & Snacks provided

SUNDAY EVENING
7:30pm-10pm
Website & Portfolio Critiques (optional)
Casual Hangout
Final Q&A
Conclusion

REGISTER

PURCHASE
SEAT