evoke

SENIOR PHotography workshop

ABOUT


The Evoke Workshop is a two day event that will take place this summer in Eugene, Oregon. Two intensive days loaded with content and hands-on teaching focused on every aspect of high school senior portrait photography. Topics covered include: posing, lighting, locations, marketing, branding, pricing, senior model programs and so much more! Six beautiful models, two photo shoots in beautiful locations and one inspiring event.

There are a million ways to run a senior photography business and I'm pretty sure I've tried them all. There was even a time when my business ran me, which I find to be a common issue among many photographers everywhere. That's not the way it has to be. I know from experience that you can build a thriving business and have a thriving family at the same time. To achieve balance, it's all about building a solid foundation for your business, creating boundaries and owning your schedule.

With over seven years of experience teaching workshops, offering mentoring for senior photographers and selling a multitude of educational products, I have worked with photographers in a variety of markets, all over the globe. I love nothing more than sharing my heart and passion for this industry and helping photographers define their style, unveil their ideal brand and client, tackling objective that they face and removing the nonsense that is dragging them down.

It's time to get real, get organized, get focused and get control. The Evoke Workshop is an event filled with inspiration, education and rejuvenation that will help you build the senior photography business of your dreams. We hope to see you this Summer in Oregon for a workshop experience unlike any other!


JULY 10 & 11, 2017

EUGENE, oregon

TOPICS COVERED

- Building a thriving business AND a thriving family
- Achieving balance for your business and home
- Creating boundaries and learning when to say no
- Natural, outdoor lighting for gorgeous pictures straight out of camera
- Understanding light and how to shoot all times of day
- Master how to use a reflector- this will be a game-changer for many
- Flow-Posing to make the most use of your space and time
- How to capture a mix of perfectly posed and natural, candid images
- Choosing the perfect location and what to look for
- How to communicate with your clients so they truly connect with you
- Nail your images in-camera with minimal editing needed afterwards
- A complete breakdown of my camera settings
- Brand your photography business in an authentic, inspired way
- Maximizing your online real estate (websites and blogs)
- Social Marketing, the dos and don'ts, how to use it effectively
- How to get your clients talking and get their friends interested
- Pricing, choosing a pricing model and sustaining a profitable business
- Choosing the right products for your business
- My complete workflow from first inquiry to final delivery
- Q&A sessions for everything in-between, no questions are off-limits

"Holli is a wealth of information & I only wish we had more time to sit and chat- I could have picked her brain all day!"
~Chelsea Taylor

"Holli taught so many tips that I will be using on my teen photography work. As I looked through the images, I could see exactly which ones I remembered to apply her coaching to, and which ones I didn’t!"
~Nadeen Flynn

"Not only is Holli incredibly knowledgeable but she also keeps it real and it's so refreshing! Day after day you hear from photographers that say if you aren’t doing it their way, you're doing it wrong or you won't be successful. Holli is not afraid to go against the pack and tell you to do what works best for you! Love her!"
~Lydene Robertson

DETAILS

Join us in Oregon this Spring for a photography workshop dedicated to high school senior photography! We'll go over the blueprint of my business, leaving no stone unturned.  We will also visit locations I frequently work in, taking full advantage of all of the beauty Oregon has to offer during the two evening photo shoots on Day One & Day Two.

Feeling overloaded and overwhelmed? It's time to rejuvenate your senior photography business and get back to the heart of who you are and what you are all about. I am all about simplicity and it extends through every element of my business. From my session workflow and approach to location selection, posing and communication, to my marketing plan, senior model program, pricing structure, product options and post-processing edits. Simplicity is key and I am sharing my entire workflow and business with you.

KEYNOTE PRESENTATIONS
we'll focus on the client experience, branding, marketing, pricing, senior model programs, websites, social media & more

PORTFOLIO BUILDING PHOTO SHOOTS
put into action everything you learn with beautiful models, how to maximize your shooting process

SESSION WORKFLOW
posing, interaction, lighting, connection, simplicity and location tips & tricks

Q&A WITH HOLLI
transparent teaching and sharing

LOADED THUMB-DRIVE
welcome packet templates, editing videos & marketing materials

EVOKE WORKBOOK
be inspired with imagery, content, session details & so much more

FABULOUS GOODIES
you'll also receive a swag bag loaded with goodies

SCHEDULE

MONDAY DAY
10am-7:30pm
Keynote Presentations
Photo Shoot with Models
Snacks, Lunch & Dinner provided

TUESDAY DAY
10am-7:30pm
Keynote Presentations
Photo Shoot with Models
Snacks, Lunch & Dinner provided
Final Q&A
Conclusion


F.A.Q.

HOW MUCH DOES THE EVOKE WORKSHOP COST?
The workshop is $1000 per person. Included with your registrations is two full days of education, hands-on learning, two photo shoots with gorgeous senior models in beautiful locations, keynote presentations on all things pertaining to the business of senior photography and more! Snacks, Lunch & Dinner included both days of the workshop. Lodging, travel and transportation are not included.


WHAT SHOULD I BRING?
Comfortable clothing and footwear. Bring your preferred camera equipment, plenty of memory cards for all of the gorgeousness we'll be creating and a reflector, if you have one.


ARE THERE PAYMENT PLANS?
Yes! We automatically divide registration into two payments ($500 Retainer and one additional payments of $500 one month before the workshop). If you wish to pay in full, please email us to let us know: holli@hollitrue.com.


WHAT IS YOUR REFUND POLICY?
50% of your full registration can be refunded until 60 days prior to the Evoke Retreat, excluding the $500 non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded. Your payments will be converted to a credit and can be applied to another workshop/retreat within a rolling 12 month period, or it can be transferred to another person.


WHAT AIRPORT SHOULD I FLY INTO?
The Eugene Airport (EUG)is located just ten minutes from the heart of Eugene. The Portland International Airport (PDX) is about 2 hours North of Eugene.


WILL I NEED A CAR?
Yes, transportation is not included in your registration. Past attendees have teamed up to share the cost and have rented a car together.


WHERE SHOULD I STAY?
Lodging is not included during the Evoke Workshop, so this is something you will need to arrange. Attendees in the past have teamed up to share hotel rooms, which has always worked great! There are tons of hotels available at a great price! 


CAN I USE THE IMAGES I TAKE AT THE WORKSHOP FOR MY WEBSITE/MARKETING/ETC?
Yes! Absolutely! You can definitely use the images you take at the event for your website, marketing, promotional materials, business blog, etc. However, the images CANNOT be submitted for publication in-print in any magazines, contests, industry blogs or any other means. If you ever have any questions about this or are uncertain about how to use the images, please contact me and I will be happy to assist you: holli@hollitrue.com.


WHO IS THIS RETREAT FOR?
Senior Portrait Photographers looking to get focused, implement simplicity into their business model, strengthen their brand and style and improve posing and communication skills. 

INVESTMENT

*divided into TWO payments 

$1000

Registration & Refund Policy

To secure your seat at the Evoke Workshop, we require that a $500 non-refundable retainer be paid in full. Upon payment, you will officially be registered for our event.


50% of your full registration can be refunded until 60 days prior to the Evoke Workshop, excluding the non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded. Your payments will be converted to a credit and can be applied to another workshop/retreat within a rolling 12 month period, or it can be transferred to another person.

WHAT'S INCLUDED:

Two FULL DAYS of learning in an intimate learning environment

Snacks, Lunch & Dinner provided both days of the workshop

Two photo shoots with beautiful models at beautiful locations

The Evoke Workshop Book, only available to workshop attendees

Retreat Swag Bag loaded with goodies

Thumb Drive w/ Welcome Packet Templates & Editing Videos

An unforgettable, inspiring experience

*ONLY 9 ATTENDEES MAXIMUM*

NOTE TO ATTENDEES

After you register for the Evoke Workshop, you will receive a confirmation email that your seat has been secured. You will also receive a Workshop Attendee Guide with additional information about the event, including local restaurants, places to visit while you're in Oregon and more. 

A Facebook Group will be created for the attendees so you can all get to know each other and make travel plans and lodging accommodations together. If you have additional questions, please email me at: holli@hollitrue.com. 

REGISTER

PURCHASE
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