evoke

SENIOR PHotography workshop

ABOUT


The Evoke Workshop is a two day event that takes place at the breathtaking Sunriver Resort in Bend, Oregon. Two intensive days loaded with content and hands-on teaching focused on every aspect of high school senior portrait photography. Topics covered include: posing, lighting, locations, marketing, branding, pricing, senior model programs and so much more! Nine photographers, six models, two photo shoots and one inspiring weekend.

There are a million ways to run a senior photography business and I'm pretty sure I've tried them all. There was even a time when my business ran me, which I find to be a common issue among many photographers everywhere. That's not the way it has to be. I know from experience that you can build a thriving business and have a thriving family at the same time. To achieve balance, it's all about building a solid foundation for your business, creating boundaries and owning your schedule.

With over six years of experience teaching workshops, offering mentoring for senior photographers and selling a multitude of educational products, I have worked with photographers in a variety of markets, all over the globe. I love nothing more than sharing my heart and passion for this industry and helping photographers define their style, unveil their ideal brand and client, tackling objective that they face and removing the nonsense that is dragging them down.

It's time to get real, get organized, get focused and get control. The Evoke Workshop is an event filled with inspiration, education and rejuvenation that will help you build the senior photography business of your dreams. We hope to see you this Spring in Sunriver, Oregon for a workshop experience unlike any other!


TOPICS COVERED

- Building a thriving business AND a thriving family
- Achieving balance for your business and home
- Creating boundaries and learning when to say no
- Natural, outdoor lighting for gorgeous pictures straight out of camera
- Understanding light and how to shoot all times of day
- Master how to use a reflector- this will be a game-changer for many
- Flow-Posing to make the most use of your space and time
- How to capture a mix of perfectly posed and natural, candid images
- Choosing the perfect location and what to look for
- How to communicate with your clients so they truly connect with you
- Nail your images in-camera with minimal editing needed afterwards
- A complete breakdown of my camera settings
- Brand your photography business in an authentic, inspired way
- Maximizing your online real estate (websites and blogs)
- Social Marketing, the dos and don'ts, how to use it effectively
- How to get your clients talking and get their friends interested
- Pricing, choosing a pricing model and sustaining a profitable business
- Choosing the right products for your business
- My complete workflow from first inquiry to final delivery
- Q&A sessions for everything in-between, no questions are off-limits

"Holli is a wealth of information & I only wish we had more time to sit and chat- I could have picked her brain all day!"
~Chelsea Taylor

"Holli taught so many tips that I will be using on my teen photography work. As I looked through the images, I could see exactly which ones I remembered to apply her coaching to, and which ones I didn’t!"
~Nadeen Flynn

"Not only is Holli incredibly knowledgeable but she also keeps it real and it's so refreshing! Day after day you hear from photographers that say if you aren’t doing it their way, you're doing it wrong or you won't be successful. Holli is not afraid to go against the pack and tell you to do what works best for you! Love her!"
~Lydene Robertson

DETAILS

Join us for a weekend at the gorgeous Sunriver Resort, located at the base of the Cascade Mountain Range in Central Oregon. This is my stomping ground and we will be taking full advantage of the breathtaking, natural scenery including snow-capped mountains, lush forests and crystal-clear lakes and rivers. We're going on an adventure and will be exploring all that the Pacific Northwest has to offer during the two evening photo shoots on Day One & Day Two.

Feeling overloaded and overwhelmed? It's time to rejuvenate your senior photography business and get back to the heart of who you are and what you are all about. I am all about simplicity and it extends through every element of my business. From my session workflow and approach to location selection, posing and communication, to my marketing plan, senior model program, pricing structure, product options and post-processing edits. Simplicity is key and I am sharing my blueprint with you.

KEYNOTE PRESENTATIONS
we'll focus on the client experience, branding, marketing, pricing, senior model programs, websites, social media & more

PORTFOLIO BUILDING PHOTO SHOOTS
put into action everything you learn with beautiful models, how to maximize your shooting process

SESSION WORKFLOW
posing, interaction, lighting, connection, simplicity and location tips & tricks

Q&A WITH HOLLI
transparent teaching and sharing

LOADED THUMB-DRIVE
welcome packet templates, editing videos & marketing materials

EVOKE WORKBOOK
be inspired with imagery, content, session details & so much more

FABULOUS GOODIES
you'll also receive a swag bag loaded with goodies

let's be adventurers

Majestic mountains, expansive lakes and lush forests will surround us at every turn during the Evoke Retreat at the Sunriver Resort! Be inspired by all of the natural, breathtaking beauty that Central Oregon has to offer. The gorgeous landscape will be our visual playground during the photo shoot excursions we have planned! We will work with gorgeous high school models during both photo shoots. This is the perfect portfolio-building opportunity.



SCHEDULE

FRIDAY
7pm-9pm Meet & Greet Mixer

SATURDAY DAY
9am-6pm
Keynote Presentations
Photo Shoot with Models
Lunch & Snacks provided

SATURDAY EVENING
7:30pm-10pm
Live Editing Demo (optional) 
Casual Hangout

SUNDAY DAY
9am-6pm
Keynote Presentations
Photo Shoot with Models
Lunch & Snacks provided

SUNDAY EVENING
7:30pm-10pm
Website & Portfolio Critiques (optional)
Casual Hangout
Final Q&A
Conclusion

F.A.Q.

HOW MUCH DOES THE EVOKE WORKSHOP COST?
The workshop is $1000 per person. Included with your registrations is two full days of education, hands-on learning, two photo shoots with gorgeous senior models in breathtaking locations, keynote presentations on all things pertaining to the business of senior photography and more! There will be a Meet & Greet Mixer to kick off the weekend on Friday night. Lunch & Snacks included Saturday & Sunday. Lodging, travel and transportation are not included.


WHAT SHOULD I BRING?
Comfortable clothing and footwear, weather can be unpredictable this time of year, so dress in layers! Bring your preferred camera equipment and a laptop if you wish to edit along with me at the Editing Demo Saturday night.


ARE THERE PAYMENT PLANS?
Yes! We automatically divide registration into three payments ($400 Retainer and two additional payments of $300 each). If you wish to pay in full, please email us to let us know: holli@hollitrue.com.


WHAT IS YOUR REFUND POLICY?
50% of your registration can be refunded until 60 days prior to the Evoke Retreat, excluding the $400 non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded, but can be transferred to another person.


WHAT AIRPORT SHOULD I FLY INTO?
The Redmond International Airport (RDM) is the closest airport to the Sunriver Resort, located about 40 minutes away. 


WILL I NEED A CAR?
Yes, transportation is not included in your registration. Past attendees have teamed up to share the cost and have rented a car together. Plus, while you’re hear, I encourage you to do a little sightseeing! There are so many amazing places to explore and visit in Bend/Sunriver! 


WHERE SHOULD I STAY?
Lodging is not included during the Evoke Workshop, so this is something you will need to arrange. Attendees in the past have teamed up to split the cost of house rentals, which has always worked great! There are tons of rentals available at a great price! If you prefer to fly solo, you can also check out the Sunriver Lodge or rent a condo.


CAN I USE THE IMAGES I TAKE AT THE WORKSHOP FOR MY WEBSITE/MARKETING/ETC?
Yes! Absolutely! You can definitely use the images you take at the event for your website, marketing, promotional materials, business blog, etc. However, the images CANNOT be submitted for publication in-print in any magazines, contests, industry blogs or any other means. If you ever have any questions about this or are uncertain about how to use the images, please contact me and I will be happy to assit you: holli@hollitrue.com.


WHO IS THIS RETREAT FOR?
Senior Portrait Photographers looking to get focused, implement simplicity into their business model, strengthen their brand and style and improve posing and communication skills. 

INVESTMENT

*divided into three payments 

$1000

Registration & Refund Policy

To secure your seat at the Evoke Workshop, we require that a $400 non-refundable retainer be paid in full. Upon payment, you will officially be registered for our event.


50% of your registration can be refunded until 60 days prior to the Evoke Workshop, excluding the non-refundable retainer. If within 60 days of the event, the registration fee cannot be refunded. Your payments will be converted to a credit and can be applied to another workshop/retreat within a rolling 12 month period, or it can be transferred to another person.

WHAT'S INCLUDED:

Meet & Greet Mixer on Friday night to kick things off right

Two FULL DAYS of learning in an intimate learning environment

Lunch & Snacks provided Saturday and Sunday

Two photo shoots with beautiful models at breathtaking locations

The Evoke Workbook, only available to workshop attendees

Retreat Swag Bag loaded with goodies

Thumb Drive w/ Welcome Packet Templates & Editing Videos

An unforgettable, inspiring experience

*ONLY 9 ATTENDEES MAXIMUM*

NOTE TO ATTENDEES

After you register for the Evoke Workshop, you will receive a confirmation email that your seat has been secured. You will also receive a Workshop Attendee Guide with additional information about the event, including local restaurants, places to visit while you're in Oregon and more. 

A Facebook Group has been created for the attendees so you can all get to know each other and make travel plans and accommodations together. We highly recommend coming together as a group to rent a house to share, rather than booking individual rooms at the lodge. This is much more cost-effective when divided amongst a group- and a lot more fun! Check out VRBO.com for housing rentals in Sunriver, Oregon. If you have additional questions, please email me at: holli@hollitrue.com. 

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